P&G - Gillette

THE PROJECT

For Gillette we created E-commerce and POS material to promote their new shaving line. Since this was a global toolkit, we worked with diverse cast members and created a complex asset matrix.
The images were created in studio in Amsterdam.

Deliverables: 15 stills for Amazon & 1 still for packaging Asian market

Agency: Media.Monks
Photographer: Wilson Hennesy
Art direction & Production design: IOIA

My role: Photography producer

Responsibilities:

  • Storyboard development

  • Development Photographer’s treatment

  • Hiring & managing local crew

  • Oversight pre-production process, including but not limited to Production design, styling and casting

  • Managing production budget & timeline

  • Stakeholder management

POS, PACKAGING & E-COM CONTENT

Gillettelabs_601_Foam_Enhanced_Lightweight_NA_119.jpg
Gillettelabs_601_Soloblade_Enhanced_Quality-That-Lasts_NA.jpg
Gillettelabs2_601_Foam_Secondary_Gentle-On-Skin_EU_027.jpg
Gillettelabs_601_Heroshot_Soloblade_Global_008.jpg