Freelance Brand & Line Producer Merel van der Weijde

Philips

Three people in light-colored clothing stand on rocky terrain with a small natural pool, under a partly cloudy sky, as part of Cenomi campaign.

Cenomi

Antonio Nusa in casual clothing sits on concrete steps holding a soccer ball, with modern buildings and greenery in the background, under a clear sky. Subtitles at the bottom read, 'you have no one to be honest.'

adidas

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Evan Mock with short blonde hair wearing blue sunglasses, a white shirt, and layered gold necklaces, smiling against a lush green background.

Maui Jim

Person with pink hair wearing a black face mask and pink clothing, looking at their reflection in a mirror.

Soap & Glory

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Merel van der Weijde - Freelance Producer, Amsterdam
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About me

  • As a Content Producer, I oversee the execution of projects, managing all aspects of photo and video shoots for both agencies and brands. I ensure the final product aligns with the creative brief by hiring top photographers or directors and managing the crew. I am responsible for the production budget and timeline, and I handle post-production management, including video editing and photo retouching. For international productions, I serve as the liaison between the agency and the line or service production company.

  • As a Project Manager / Integrated Producer, I take full ownership of projects from initial intake to final delivery. I create and manage detailed budget breakdowns based on the scope of work, ensuring effective execution. By guiding the creative team, I ensure all deadlines are met. With extensive experience handling large outputs of assets, such as resizes, transcreations, and cut-downs, I adeptly manage complex asset matrices when necessary. This role can be performed on both the brand and agency sides.