Maui Jim
BRANDING CAMPAIGN
THE PROJECT
The #2 sunglass brand in the US was recently purchased by Kering Group (owner of e.g. Gucci, Balenciaga, YSL) and was in need of a rebranding. For the launch of this rebrand, Media.Monks created new design guidelines and produced a video & photo campaign to let the world know what the new MauiJim looks like.
The American (Hawaian born) influencer and skater Evan Mock is starring in this campaign.
Deliverables: 20 key visuals for online, print & OOH usage
Shot on Gran Canaria, La Palma & in Frankfurt
Photographer: Nick Riley Bentham
Agency: Media.Monks
Service production agency Spain: Camino
Service production agency Germany: SuperCine
MauiJim on Times Square
Role: Photography producer (Media.Monks)
Responsibilities:
Development shot list, production brief & Photographer’s treatment
Oversight pre-production process & line-production, including but not limited to styling and casting
Managing photography production budget & timeline
Stakeholder management (agency & client)
On set point of contact for client team, photographer crew & line production
MauiJim in Milano
