Philips - Garment Care

BRANDING CAMPAIGN

THE PROJECT

For the Garment Care line of Philips we created a branding campaign for markets all around the world. The campaign toolkit consisted out of deliverables for several generations and touched upon several key moments during the year.

Agency: Media.Monks
Photographer: Anne Timmer
Art direction: IOIA
Styling: Ramona Marroquin Hawley
Post production: Edge Company



My role: Photography producer

Responsibilities:

  • Storyboard development

  • Development Photographer’s treatment

  • Hiring & managing local crew

  • Oversight pre-production process, including but not limited to Production design, styling and casting

  • Managing production budget & timeline

  • Oversight retouching

  • Stakeholder management

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