Philips - Garment Care

BRANDING CAMPAIGN

Four people walking through tall grass, smiling and holding large colorful paper flowers, wearing pink and white clothing.

THE PROJECT

For the Garment Care line of Philips we created a branding campaign for markets all around the world. The campaign toolkit consisted out of deliverables for several generations and touched upon several key moments during the year.

Agency: Media.Monks
Photographer: Anne Timmer
Art direction: IOIA
Styling: Ramona Marroquin Hawley
Post production: Edge Company



My role: Photography producer

Responsibilities:

  • Storyboard development

  • Development Photographer’s treatment

  • Hiring & managing local crew

  • Oversight pre-production process, including but not limited to Production design, styling and casting

  • Managing production budget & timeline

  • Oversight retouching

  • Stakeholder management

Two people smiling and interacting under a yellow fabric backdrop, with blue sky visible above.
Group of four people in colorful, stylish outfits posing indoors with a minimalist, modern background.
A person using a handheld steamer on a blue shirt hung on a rack indoors.
Woman sitting among colorful gift bags and boxes holding a clothing steamer, with a rack of clothes in the background.
Open suitcase with neatly packed clothes, jewelry, and a green travel-sized iron on a carpeted floor.
A joyful couple surrounded by pink heart-shaped balloons, standing in a room with pink decor. The man is wearing a white blazer and the woman is in a red and pink outfit.